Meta Content Posting Guide

Here is a set of guidelines or best practices for posting content on Meta platforms. It can help your brand effectively reach and engage its audience on social media. This social media posting guide can be a valuable tool for your businesses, particularly for those with a large social media presence or those that are looking to improve their social media strategy via ads.

Recommended

  1. Post single photos (most effective with option 2)
  2. Post content that doesn’t look like an ad (personal photos at the location)
  3. Post single Reels/ videos

Not Recommended or Allowed

  1. Do not post Instagram carousels (can’t be run as ads)
  2. Do not post Facebook albums (not effective)
  3. Do not repost old posts that have already been published (less effective)
  4. Do not post Reels with effects.
  5. Reels that use copyrighted music (can’t be run as ads)
  6. Reels with elements like questions, gifs, link stickers or music. (can’t be run as ads)
  7. Captions containing more than 30 hashtags.
  8. Reels with product tags.

Not Recommended or Allowed (Links only)

  1. Landing pages that are PDF or JPEG les
  2. Landing pages that don’t match the product or service promoted in the ad
  3. Landing pages that require you to download additional programs or software to access the content on the page
  4. Landing pages that automatically download les to a person’s computer
  5. Directing people to a closed or secret Facebook group
  6. Sending people to www.facebook.com

Why is it important to follow Social Media Policies?

Following social media content policies is important because it helps to ensure that the content being shared on social media platforms is appropriate, respectful, and complies with the guidelines set by the platform. This can help to maintain a positive user experience for all users, as well as protect businesses from potential legal or reputational risks. Additionally, following social media content policies can help to increase the credibility and professionalism of a business, as it shows that the business takes its online presence seriously and is committed to adhering to industry standards. Learn more about Meta Advertising Standards here.

Why is it important to write Recommended Content?

Writing recommended content for social media marketing can be beneficial for several reasons. It can help to establish the company or brand as a thought leader or subject matter expert within their industry, which can increase trust and credibility with potential customers. It can also help to engage and attract followers on social media platforms, as well as drive traffic to the company’s website. Additionally, creating high-quality and informative content can improve search engine ranking, making it more likely that potential customers will discover the company through search engines. Overall, writing recommended content can be an effective way to build brand awareness and attract potential customers through social media marketing.

Looking for ways to boost your content creation?

Check out our selection of free tools to help you get started!